Navica Multiple Listing Service(MLS):  As a member of the Royal Gorge association of Realtors,  we utilize Navica multiple listing service (MLS). My listings are entered into the MLS with all the pictures labeled and detailed information about the property. All of the disclosures and floor plans are uploaded for agents to view. We work hard to provide quality information to this site which in turn serves as the primary information source for other local realtors and various online services including:

Realtor.comRealtor.com is a website for potential buyers to search listings.  Once a listing is input into Navica MLS, its basic information and pictures are transferred to Realtor.com.  Realtor.com is also the website representing the National Association of Realtors and it has a lot of additional information of interest to home buyers and sellers.

Zillow.com:   In addition to automatic uploads from our multiple listing service to Realtor.com,  Zillow also uploads our data.  Zillow is easy to navigate and fun to use but a few features, most notably the “zestimate” often has poor reliability in estimating costs.  Never the less it is a very good overall property search.

Additional Web presence:  Once the properties are entered into Navica they are provided to several other internet marketing sites including Truilia.com, Hotpads.com,  Homefinder.com, Frontdoor.com, Homes.com & Yahoo Real Estate.

HomeTownCanonCity.Com:  We maintain our own custom designed website focused on Real Estate in Eastern Fremont County Colorado and have developed:

  • our own listing program outlining high quality information and pictures about your home.
  • information about our local communities including Cañon City, Florence, and Penrose.
  • house hunting, selling, buying, and real estate information.
  • a local property search engine that allows you to do your own research of all homes and properties in our area listed with any of the real estate companies.

Advertising Text:  As we process a new listing, we send an editor the specs and pictures of your listing and our editor creates a variety of captivating ads that are used in local print advertising and other media sources.

Print Advertising:  We typically advertise in the Southern Colorado Shopper which has a distribution of 14,000 copies in our area but also advertise in other local print media including the Canon City Daily Record.

Home Town Real Estate Signs:  A clean real estate For Sale sign is put in the front yard of the home. The signs are typically placed close enough to the road or sidewalk.  We attach a brochure box to the sign to allow for potential buyers to easily grab a flyer out of the brochure box.

Flyers: Personal flyers are made to represent each listing. We provide flyers inside the home with an MLS sheet & Floor Plan attached.  We use a high quality heavy paper (94#) pound our flyers and we work hard to keep your brochure box stocked.

Word of Mouth:  We have been in business for a long time and find that actually our very best marketing comes from buyers and sellers referring us to their family and friends.  This is our favorite type of marketing and we appreciate every kind word!